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According to the latest industry news, the Crypto Assets exchange Bakkt is brewing an ambitious plan to raise up to $75 million by issuing over 6.7 million shares of company stock, specifically to expand its Bitcoin holdings. This move marks Bakkt's official transition from traditional exchange business to Bitcoin custody services, demonstrating its firm confidence in the future of Digital Money.
It is worth noting that Bakkt had previously been rumored to be acquired by Trump Media, but the deal ultimately fell through. In the face of last year's sluggish performance in the crypto market, Bakkt seems to have decided to take a different approach, focusing its attention on Bitcoin, the "top flow" in the digital asset field.
At the same time, more and more companies around the world are increasing their investment in Bitcoin and other Crypto Assets. This trend is not only reflected in the portfolio adjustments of some companies, but also in the fact that some enterprises are undergoing comprehensive strategic transformations. In this wave, Jordan Fried has been appointed as the incoming CEO of a company's Bitcoin buyer, while he also serves as the chairman of HBAR Treasury, a move that further highlights the industry's emphasis on Bitcoin investment.
Bakkt's bold move will undoubtedly gain it more attention in the highly competitive Crypto Assets market. Although the company's influence in the industry is currently relatively limited, this large-scale fundraising plan could be a key step in reshaping its market position.
As more and more companies incorporate Bitcoin into their asset allocation, we can't help but ask: does this herald the arrival of a new era in corporate financial management? Can Bakkt's transformation become an industry benchmark, leading more traditional financial institutions to embrace digital assets? The answers to these questions will likely have to wait for the test of time.