InfoFi Gold Digging Guide: Analysis of Emerging Tracks and Participation Strategies

Recently, the InfoFi concept is rapidly rising. The ranking of leading projects has allowed early participants to reap substantial profits, and the prices of other projects have also surged significantly after launching new features.

As industry leaders have started to mine gold in the InfoFi track, ordinary investors may still be confused: What exactly is InfoFi? It does not trade in Bitcoin or Ethereum, but rather in elusive "attention", "reputation", and even the "probability of an event occurring". Is this reliable? More importantly, how can retail investors get a piece of the pie? This article will delve into the core of InfoFi, providing references for retail investors to grasp the next potential opportunity.

I. InfoFi Deconstruction: When "Information" Itself Becomes a Tradable Asset

1.1 What is InfoFi?

In short, the core idea of InfoFi (Information Finance) is to transform traditionally difficult-to-quantify, non-price type information—such as project market attention, social account reputation, the probability of a proposal passing, or even the activity level of narratives—into tradable and priceable financial assets. It can serve as a novel speculative tool, allowing market participants to bet on the "information" itself; it can also become a powerful Alpha information mining engine, helping investors discover early signals amidst the complexities of information.

1.2 The Rise Logic of InfoFi: Why Now?

The emergence of InfoFi is not accidental; it is an inevitable result of technological development and the evolution of market demand.

• AI Technology Empowerment: The advancement of AI large models has made it possible to capture, analyze, and assess emotions from massive amounts of social media data, news, and on-chain activities, providing a technological foundation for the quantification and pricing of information.

• The crypto market's ongoing thirst for new narratives and Alpha: The market is always searching for the next growth point and Alpha opportunity, and the emergence of InfoFi offers new imaginative space.

• The trend of "attention preceding price": In this cycle, the surge in popularity of a project or narrative often serves as a precursor to price fluctuations, particularly evident in the Meme space. InfoFi aims to make this "precursor" explicit and tradable.

Why should retail investors pay attention to InfoFi?

For ordinary retail investors, the significance of InfoFi is:

• Reducing information asymmetry: The financial market has information asymmetry, and InfoFi has brought hidden information gaps to the forefront to some extent. If one can interpret these "information assets" earlier, there is an opportunity to gain an advantage.

• Auxiliary tools discovered by Alpha: Even without directly participating in transactions on the InfoFi platform, the data generated (such as project popularity trends and market prediction results) can provide valuable references for token investments, assisting in the judgment of market sentiment.

• Small capital can leverage big opportunities: Compared to DeFi mining, which often requires significant capital investment, some InfoFi platforms (such as prediction markets) allow users to participate with smaller amounts of capital, and in many cases, users can achieve potential returns with minimal effort.

II. Track Scan: Key Projects and Participation Methods in the InfoFi Landscape

InfoFi's territory is rapidly expanding. Here are 12 representative projects and how to participate in them, helping everyone to get started quickly.

2.1 Kaito

Introduction: Kaito is the proposer of the InfoFi concept and a pioneer in the field, utilizing AI to quantify attention and support applications such as SocialFi. In the future, Kaito aims to become the interoperable information finance (InfoFi) layer of internet information, connecting creators, users, and brands.

Participation method: First, register for Kaito Yaps, connect your social account, and bind your wallet. Accumulate points by posting projects related to the leaderboard or original, in-depth content from Kaito, and actively interact with high-reputation accounts. Generally, users in the top 1000 of the leaderboard enjoy priority project token allocation quotas, and be careful to avoid low-quality content and fake engagement.

2.2 Galxe

Introduction: Galxe is a well-known crypto task distribution project that has now launched its community growth platform Starboard. Starboard has attracted over 20 projects and is expected to leverage Galxe's powerful task system to help project parties accurately identify high-quality users for high-quality, sustainable community growth through comprehensive data capture across the network, on-chain and off-chain dashboards, and AI sentiment analysis. Users can make it onto the leaderboard by making genuine contributions, earning exclusive rewards, and accumulating verifiable reputation assets.

Participation method: 1. Publish high-quality content related to the collaborative projects on Starboard on social media platforms to accumulate Aura points. 2. Continue participating in traditional tasks on the Galxe platform to accumulate Galxe loyalty points, which may be considered as a weight for rewards distributed by the project party along with Aura points. The Starboard user interface is relatively simple, focusing more on project party management.

2.3 Cookie.fun

Introduction: Cookie.fun is an AI-driven instant data dashboard initially used to track AI-related token information. It has now launched InfoFi and introduced Cookie Snaps, dedicated to analyzing crypto projects and KOLs, rewarding quality social content. The platform offers multidimensional indicators including mindshare, market sentiment, and price trends, which are more open compared to Kaito.

Participation Method: The core is to publish original content related to the officially designated project on social media platforms to earn "snaps" points. When posting, be sure to mention the official account, use relevant popular tags, and maintain interaction with the community and continuity of content. In addition, successfully inviting friends to join can also earn points rewards.

2.4 Ethos

Introduction: Ethos is an on-chain reputation assessment tool aimed at KOLs and project parties, hailed as the "Dianping of Web3." Its core function is to generate credibility scores to address on-chain fraud issues. Although its gameplay differs from typical InfoFi projects, its essence lies in evaluating subjects through a mechanism of review, guarantee, and scoring. Ethos has also launched the reputation market Ethos Market, where users can speculate on various reputations by buying and selling "trust votes" and "distrust votes" associated with specific Ethos Profiles, thus influencing their real-time reputation scores.

Participation Method:

1. Increase reputation score: By evaluating others (selecting positive/neutral/negative labels and adding text), voting or replying to others’ evaluations, and using ETH to provide one-way or two-way guarantees for others (guarantors can earn XP rewards).

2. Participate in Ethos Markets: You can bet on ETH to predict the credibility changes of others or projects without an invitation; after receiving an invitation, you can spend 0.1ETH to create your own credibility market. In addition to credibility scores, Ethos also has an XP points system. Most of the interactions mentioned above can accumulate XP points, providing opportunities for potential airdrops.

2.5 bam.fun

Introduction: bam.fun is a decentralized monetization platform for creators, allowing social media users of any size to directly participate in brand marketing and earn income based on their real influence (rather than just follower count). Users simply select brand campaigns, publish social content according to the rules, and the platform will automatically track content performance and distribute rewards based on the Final Impact scoring mechanism (which takes into account views, follower quality, and genuine interactions), all without the need for an application. bam.fun is committed to creating a new content economy model where everyone can participate and be compensated based on their actual contributions.

Participation method: Register and log in to BAM using a social account, and bind a wallet address to receive rewards. Certified accounts can directly choose brand tasks on the platform to participate and earn money; regular accounts mainly earn commission rewards by inviting others to register. After a certified user selects a task, they will receive a personal exclusive tracking link, and according to the specific task requirements (including links, tags, topics, etc.), they will publish content on social platforms, and the platform will automatically track the data. Earnings are calculated based on the qCPM model (earnings per thousand effective views), and after the event ends, rewards (USDT or project tokens) will be automatically sent to the bound wallet, with no need to manually submit proof throughout the process.

2.6 Noise

Introduction: Noise is a trading protocol about "mindshare" that allows users to speculate on the trends of project attention rather than the tokens themselves, supporting leverage of up to 5 times, and pricing based on real-time data streams provided by third-party oracles. Noise was launched on the testnet in March 2025, with the long-term goal of bringing attention trading to the mainstream market.

Participation method: After receiving an invitation, users can trade mindshare on the Noise platform, which refers to the market attention and discussion trends of various crypto projects. As of now, the official has not announced any incentive measures regarding the points program or airdrops.

2.7 Wallchain

Introduction: Wallchain is a Web3 AttentionFi ecosystem designed to measure and reward the true impact of crypto content. By assessing user influence through the X Score, Quacks rewards high-quality content and effective interactions to comprehensively evaluate users' content dissemination and interaction quality on social platforms.

Participation method: Bind social accounts and publish valuable crypto-related content (such as market analysis, project tutorials, trend predictions, etc.) on social platforms, adding specific tags or mentioning official accounts. When the content receives likes or shares, you can earn Quacks points, and the X Score will also increase accordingly.

2.8 MirraAI

Introduction: The core goal of MirraAI is to achieve precise filtering of high-quality Web3 content, dedicated to building an open, fair, and efficient AI ecosystem through community participation in data training and validation. Relying on the real-time contributions of a large number of Web3 users for dynamic learning, it ensures the diversity of data sources. Participants can earn NLP points or tokens as rewards for contributing high-quality content.

Participation Method: Connect your personal social media account and follow the official MirraAI and its bot accounts. Personal point status (including creation points, reconnaissance points, and referral points) can be viewed on the Profile page.

• Content Creation: After users publish high-quality content, if it is discovered and mentioned (@) by other "detectives" to the official account, once the content is recognized by AI, both the creator and the detective can earn points.

• Investigation content: Users actively discover high-quality content created by others and submit "investigations" by mentioning (@) the official account. If the content is recognized by AI, both the investigator and the original content creator can earn points. To prevent score manipulation, each person can submit a maximum of 5 investigation contents per day.

2.9 GiveRep

Introduction: GiveRep is a SocialFi protocol based on the Sui blockchain that transforms user interactions on social platforms (such as posting, liking, and sharing) into on-chain reputation assets $REP. Its core Identity feature establishes on-chain reputation by tracking user behavior on the platform and includes a Trophy Score metric, which is calculated based on a comprehensive assessment of user post views, likes, shares, and comments. Users can earn Reputation Points and specific rewards by tagging @giverep in their posts or participating in various project loyalty programs.

Participation methods: 1. Comment interaction: Mention @GiveRep when commenting on SUI ecosystem content on social platforms (1 point per comment, daily limit of 10 points, original text limited to 2 tags). 2. Publish original content: Publish high-quality posts or long articles on social platforms and tag @GiveRep at the end (points awarded based on interaction). 3. Loyalty projects: Join the loyalty project list and publish posts about specified projects (tag their official account, no need to @GiveRep), points awarded based on views.

2.10 XHunt

Introduction: XHunt is an AI-driven InfoFi platform designed to help users better discover valuable KOLs and project parties. Users can