Written by: June, Deep Tide TechFlow
Original Title: The Forgotten WIF, The Life and Death Rules of Meme Coins in the Attention Economy
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On August 5, 2025, a pink knitted hat will be auctioned.
This is neither a designer brand nor a historical artifact — it is the hat of Dogwifhat (WIF), the Shiba Inu headgear that once swept through the crypto world. In November 2024, this hat remains a symbol of a meme coin with a market value exceeding $4 billion, and the community even raised nearly $700,000 to project the image of the Shiba Inu wearing it onto The Las Vegas.

In the crypto market, the behavior of whales significantly influences market sentiment and retail investor decisions. Active buying represents confidence, while selling triggers panic. The successful presale of the Cold Wallet demonstrates the importance of user incentives and real applications, providing a model for other projects. Retail investors need to follow the market fluctuations and risks brought by institutional entry, maintaining rational investment.

Shi Yongxin closely linked Shaolin Temple with Chinese Kung Fu through brand building, successfully promoting this culture. Web3 projects should learn from his method of building a "collective mindset" to establish a clear positioning in the minds of users, ensuring trust and memory retention, in order to achieve market success.